Have you ever thought about why major online portals frequently change their website to UI/UX? The UI/UX design of a website plays a viral role in helping a business or brand to grow consistently online. A visually appealing and informative website can aid in increasing user engagement and conversion rates. In the long run, constant updates to the website’s UI/UX design improve usability and efficiency of user interaction. To learn more about UI UX development, join the UI UX Designer Course in Chennai at FITA Academy, which will provide you with a diverse skill set and the best Placement Training.
In this blog will explain How to Improve Your Website’s UI UX for Better User Engagement.
What is the UI/UX of a website?
Your website’s User Interface (UI) defines how visitors interact with it. Menus, bento menus, hamburger menus, kebab menus, loaders, pagination, input fields, cards, checkboxes, feeds, forms, buttons, and icons are among the elements. For visitors to be able to navigate the website effectively, the User Interface (UI) must be simple to use and clear.
The User Experience (UX) of your website relates to how well a user interacts with it. If your website’s UX is poor, users will not return. Your website’s User Experience (UX) must be designed in such a way that it is fun to use and makes it simple and quick for visitors to find what they are looking for.
Top 10 Ways to Improve Your Website’s UI UX for Better User Engagement
1. Improving the Page Speed
The majority of people favour a fast-loading web page. Yes, visitors or the target audience will leave if the web page takes more than seconds to load. This will eventually result in a higher bounce rate, which will destroy conversions and your website’s authority score.
2. Allow Adequate White Space
White spaces make websites look elegant and user-friendly. Adequate white space in the website design allows the visitors or the target audience to read the information on the website without any confusion. This valuable UX element can potentially transform any business and increase conversion rates.
3. Alluring and Persuasive CTA
An effective call-to-action removes ambiguity, allowing your website visitor to proceed. This can include going to a specific page, making a phone call, reading a specific article, or purchasing goods or services. A captivating, persuasive, and time-sensitive call-to-action prompts action, which leads to increased conversions.
4. Use High-quality and Original Images/Videos
Photographs and videos representing products, services, or businesses that are clear, original, and high-resolution leave a stronger impact on buyers or visitors than generic or stock images and videos. Images and videos that are authentic and real are vital while making purchasing decisions.
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5. Bulleted Text and Headline
A website becomes excellent when it includes appealing headers and bulleted text. Highlighting important information and presenting ideas in bulleted form can increase the website’s readability, appeal, and memorization. Creative and focused headlines can efficiently attract the right and potential customers to a brand or business. Adopting the right keywords helps boost content consumption by improving searchability.
6. Maintain Consistency
Maintaining a consistent and visually appealing interface throughout the website can make it appear more uniform and strong. Simple adjustments that address evolving consumer needs can improve the interface’s appeal, understandability, and relevance.
7. Add Defined Elements
Use subtle borders and shadows on items to give the website a more clear and defined effect when highlighting numbers, symbols, or phrases.
8. Improve the contrast between text and images
When placing text over an image, consider the main colour of the image and the text to achieve subtle contrast and increase readability.
9. Single Typeface
Using a single typeface can improve the reading experience while providing consistent and stronger outcomes. A consistent typeface with a wide range of allowable colours, sizes, weights, widths, and slopes can increase interface accessibility.
10. Fix Technical Error
Broken links are the source of 404 errors. A broken link indicates that the user can only go to the page to which you’re linking, whether it’s an external or internal link, resulting in a good user experience. It is critical that you regularly monitor your website for such technical faults and address them before you start losing visitors.
Conclusion
Hopefully, you enjoyed this blog and now understand everything about UI UX, including How to Improve Your Website’s UI UX for Better User Engagement.
You can gain more expertise and ability in designing dynamic and interactive web applications by studying at the UI UX Design Course in Coimbatore at FITA Academy.
Read more: UI UX Designer Interview Questions and Answers